Are Articles the Way Forward?

I've often presented the adage here that 'content is king' and as a person involved in an information-based site then I basically have to believe in that adage. If I didn't then I wouldn't continue what I was doing aht there would really be no point in my website Celtnet. It is my premise that it's possible to generate an income from the Internet using only information products. Basically it's the 'silver hat' version of 'white hat' marketing. Though to enable this one needs to be active pretty much every day to write and gain novel content. Here, novel content is the most improtant as it needs to be indexed by the search engines without incurring a penalty for being 'duplicate content'.

Then there's the need to advertise you site, to write articles that will get your site noticed and intexed. This is where article sites such as ezinearticles.com come into the equation. Here you can write articles on a myriad of topics and include your own links within the signature strip of the article. As these articles are published both on the site itself and are often used by others to pad their sites your URLs can gain a broad dispersal. This is both good for your own stragtegy of getting your site indexed but can be problematic if you use those selfsame articles on your site as you may well incurr duplicate content penalties in the search engines. As a result, by all means use the article sites to publish your articles and get your links known but do not publish those selfsame articles on your own website without significant modification.

If writing articles for your own website you should advertise them on the articles sites but to know which ones to focus your attention on look at the list of Top-paying Google Adsense keywords as these will give you the best return on your investment in the sort term. This is why, to go along with my restructuring of the Celtnet Information site I've now added a new section on Telecos (Telecommunications Companies) that focusses for the moment on AT&T and BT. AT&T accounts for a large slice of the best paying keywords so a history of both AT&T in general and Cingular in particular should lead to quite lurcrative AdSense advert palcements in the US.

But adding content is little good unless that content is indexed by the search engines, which is where article submissions to article sites can help. As always, it's a caso of write the content, sell the content.