Don't Ignore AdWords

If you've been tracking (or even glancing) at this blog over the past couple of weeks you'll know that I've been playing around with AdWords campaigns. Some of the initial results are in and I've also been going through Google's own documentation on the subject. You can find a precis of what I've discovered and what Google themselves say on the maximizing adwords use and Selecting AdSense Keywords in the new Internet Marketing Information section of my site.

Basically I've now spent three months playing around with AdWords and I've made a whole bunch of mistakes and found ways to improve campaigns and cut down on my costs. All this information is given in the following pages: maximizing adwords use and Selecting AdWords Keywords. There's no hype and no bullshit involved it's all gold.

Still, I have made one major mistake and it's one I really should tell you about. And it's this:



Yes, I know, I'm advertising someone else's product and it you've been following this Blog then that's something I never, ever, do. So why am I letting you know about this product? Well, the truth is that 90% of all the products out there in the internet marketing field are complete and utter rubbish. They're selling vapourware to punters who can only recoup their money by promoting that useless product to sell it to others.

Perry Marshall's 5 Days to Success wiht Google Adwords course and eBook really is pure gold. And, yes, I did shell out the $97 for the product myself and to be truthful I was completely stunned. OK, so I'd managed to work out some of the strategies based on my own experiments and the documents that Google provide on their AdWords website (which are rather impenetrable but very useful if you work through them). But this isn't to say that I knew even 30% of all the things that I needed to know.

Perry Marshall's product may not make you rich. However, it will make your AdWords campaigns more efficient and targetted. If you're seriously going to use AdSense for your campaigns then you are going to need his eBook. All I can tell you is that within a day of reading the eBook I'd re-jigged a number of my AdWords campaigns and just that saved me the cost of his product so it's already paid for itself — and that's without the additional traffic that's already coming into my site. And I think that this is the best accolade I can give the product and why I am willing to endorse it both here and on my website — it works!



This is where my mistake comes in. If I'd bought Perry Marshall's product three months ago then I wouldn't have had to struggle to find out things that he already tells you and my AdWords campaigns would have been flying from the get-go. I would also have saved myself about five times the cost of his course in eliminating pointless clicks. Of course I know this now and I'm kicking myself for not not having purchased the product earlier. So, learn from my mistake, click on the links above and save yourselves a lot of stress and headache.

OK, so that's the rant about my own stupidity over. Please just learn from my mistake!

I have a few other goodies in the pipeline to do with Google AdWords. One of these is an automated web page that will take several hundred keywords and automatically add the phrase match double quotes and the exact match square brackets around them (if you don't know what these are then read my Selecting AdWords Keywords page to learn what they are and why you absolutely have to use them). There is also my existing Create Misspelled Keywords page. And if you want to know why mispelled keywords are important for your AdWords campaign, read my AdWords Tools and Resources page.